Council Post: The Plant Business Isn’t On Pause: Four Unexpected Sources Of Nursery Sales In Winter
Tammy Sons are the CEO of and an expert plant advisor who studied Horticulture. She enjoys her family, the outdoors, and nature.
We may not be gardening outdoors in the cold months of the year, but that doesn’t mean a nursery’s work is done come winter. At TN Nursery, we’re doing something during every season of the year. Fall and Spring are the two busy seasons for planting. In the summertime, we capitalize on perennials and ferns. When winter comes, our focus turns from consumer gardening sales to several unexpected sources.
1. Government Restoration Projects
What keeps a nursery busy in the winter? Consider these groups whose plant needs continue in the cold months of the year.
In the wintertime, we see many government entities searching for environmental restoration supplies. These projects often center around preventing soil erosion around creeks and lakes with mesh wire nets. Another aspect of this stabilization is planting live stakes on top of ground covers to fortify the soil with a roof system that produces in the spring.
TN Nursery assisted the state of Tennessee with a similar project involving thousands of river cane plants to restore the native habitat of their land. Additionally, the Arlington National Cemetery utilized our native grasses to prevent soil erosion near historic graves.
2. Production Companies
With winter being the prime time for environmentalists to embark on soil erosion restoration projects, related businesses of many kinds are needed to ensure project success.
Plant needs for TV and film production companies continue year-round. One winter, TN Nursery partnered with The Discovery Channel for timelapse photography of buds opening from a dormant tree.
Providing for the plant needs of production companies requires meeting short deadlines and making careful preparation. Plants must arrive in perfect condition and come in the correct variety to meet production demand.
3. Wholesale Purchasers
Production companies continue to have needed no matter the weather. Businesses can form beneficial relationships to satisfy this demand and continue to make sales in the winter months.
Winter is the time of year that wholesale purchasers buy their plant stock to sell during the spring. Many nurseries will buy from other nurseries that grow plants and containerize the plants or grow them out for spring shipping.
At this time of year, wholesale nursery purchasers will put in trailer load purchases to put in their greenhouses for spring shipping. Because of the size of their orders, these wholesale purchasers know they have to buy in winter or nursery stock will be sold out come spring.
4. Mild Climate Gardeners
Across industries, the winter season is an important time of year to prepare for busy seasons ahead. Many businesses utilize the cold months to prepare ahead of time.
While most gardeners around the United States have winterized their plants, some are lucky enough to live in mild climates that facilitate year-round gardening. From Florida to Southern California and Southern Texas, these gardeners continue to have plant needs in every season.
Mail-order plant nurseries and gardening tool businesses see these orders throughout the winter season. This goes to show, the weather may turn across the United States but the plant business is never done.
Rather than wait for the spring gardening season, nurseries and other plant businesses can find other audiences to serve during the colder months of the year. Fulfilling these unique needs can bolster a business through traditionally slow months and open up endless new opportunities for success.
Originally published at https://www.forbes.com.